Stuart Lancaster Leadership Lessons for Business

We wrote and earlier post on business lessons from Stuart Lancaster?so now after his appointment today, here is a follow on post with some more valid business lessons from a new rugby coach. If you are as passionate about rugby as I am, it is difficult NOT to write about the appointment of Stuart Lancaster as England head coach, on a permanent basis and try and put his appointment into a broader business and context. Having worked so hard, Stuart Lancaster has finally achieved his aim. There are some good business lessons for students, professors and business managers alike in the way he has gone about his business. From the outset Stuart Lancaster was confident in his own abilities but knowing that you are better just isn?t enough, it is results are what count. Here are five lessons that all business leaders can learn from the assured way he goes about his business.

1. Excellent team building:This has been an England weakness for years but Stuart Lancaster had shown a sure touch. Who would have thrown in Owen Farrell so early and at fly-half as well? Who would have thought that Brad Barritt and Manu Tuilagi, seemingly so alike, would gel so quickly at centre. He has shown a sure touch in the selections of Chris Robshaw as captain.?The selection of No 8 Ben Morgan and Lock Geoff Parling who have both looked to the manor born at international level despite never previously featuring in senior England teams. Ben Youngs was out of form, so Stuart Lancaster simply dropped him.?

2. Organisation and work ethic: It is clear for everybody to see, and most peple have always agreed, that Stuart Lancaster is ultra-organised and efficient. He has operated with a small and trusted team and his streamlined backroom team worked very well together. Graham Rowntree was perhaps an obvious pick as forwards coach but persuading Saracens to lend Andy Farrell to the RFU was an unexpected masterstroke. Andy Farrell has had a massive influence within the squad with his professionalism, enthusiasm and attention to detail which has aligned him to the Stuart Lancaster work ethic.

3. Honesty and trust: Lancaster has been straightforward and open in his approach to the RFU officials, players and the media. In his personal conduct and dealing with the players and media he has led by example and hasn?t forgotten to smile along the way. You don?t get the impression with Stuart Lancaster that coaching the England rugby team is a burden and all this has transmitted itself immediately to the England fans and the grassroots game. The players support him, the fans support him and he has gained the trust of all those around him ? service with a smile!

4. Discipline and integrity: Danny Care was dropped for the duration of the Six Nations following his conviction for a drink drive offence. England players have been expected to conduct themselves with a certain dignity on and off the field. Anybody falling short of those standards would not be considered ? end of story. Under Stuart Lancaster, player power was officially over. Stuart Lancaster might have been appointed ?interim coach? but he has made many brave actions of somebody that was thinking much more long term and his own personal discipline and integrity has spread to all those around him.

5. Right time, right place: Everybody needs a break or a bit of luck and Lancaster will admit to having enjoyed his. When Martin Johnson stepped down he was free and available, already a paid employee of the RFU with nothing to lose. A once-in-a-lifetime opportunity opened up for Stuart Lancaster to prove his worth and he seized it with both hands.

Stuart Lancaster and his business approach

A former director of rugby at Leeds, Stuart Lancaster was in charge of the England ?Saxons second team and elite player development at the RFU before taking over the national team.?As temporary head coach, the former school teacher helped restore morale and reputation following England?s dismal World Cup campaign, which saw a quarter-final exit and was marred by off-field controversies.?

Here at WSI Digital Marketing we are passionate about our rugby and support the appointment of Stuart Lancaster and certainly strive to employ the qualities that we have outlined in this post to our own business approach.

Photo credit: Andrew Fosker/ Seconds Left Images & inpho

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