Dubai Govt launches outdoor ad campaign in London

Dubai Govt launches outdoor ad campaign in London

Twin Towers West in London

The Dubai Government is launching a multi-format outdoor advertising campaign in London to promote the 2012 World Parachuting Championships.

Out of Home International is behind the media planning and buying of the campaign which is made up of traditional and digital formats.

The campaign will feature on London Bus Supersides on the ?London Gold? route covering eight central London boroughs, on departure screens at Heathrow Airport, and the Twin Towers West, the digital gateway to the UK?s capital, from 11 June.

It will run for six weeks to promote the FAI-World Parachuting Championships, ?Mondial 2012?, which are happening from 28 November to 9 December 2012.

The championship event includes six competitions: Free-fall Style & Accuracy landing, Formation Skydiving, Canopy Formation, Artistic Events, Canopy Piloting, and Para Ski Demo Event.

The ad campaign aims to encourage people to register for the competition or visit Dubai to watch the display.

?The eminent sites raised from the motorway are unavoidable for daily commuters and international audiences travelling between Heathrow and Central London. Laura Rigby, outdoor consultant at Out of Home International.

?The large numbers of commuters taking this route are made up of our client?s target audience of top professionals, educated metropolitans, and international travellers.?

The creative work for the campaign was designed by the higher organising committee of the championships based in Dubai.

The design shows the view which the contestants will experience when travelling down to the famous Palm Jumeirah.

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