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Tuesday, June 5, 2012
Card-Linked Customer Loyalty Company Cartera Commerce Raises $12.2M Series D, Readies Expansion Into Local Offers
Cartera Commerce, the largest provider of card-linked offers in the U.S., has just raised an additional $12.2 million in Series D funding, bringing its total raise to date to $43 million. The new round was led by Comvest Group, and included participation from all Cartera's previous investors: Dace Ventures, Flybridge Capital, LBO Enterprises and Venture Capital Development Fund of New England. The company, which is partnered with three of the four largest card issuers and all five of the largest airlines to power their loyalty programs, is planning to use the new infusion of capital to expand its local offers products known as OfferLink Local.
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