Video: Data reveal where Romney and Obama voters eat

>>> we begin this morning with mitt romney pulling ahead in the presidential race . we begin with peter alexander . good morning.

>> reporter: these knew polls are basically a coin flat. nationally it's tied, within the margin of error and in critical swing states different polls say it could really go either way. of course, this isn't the final stretch. the next eight days could easily be the most important of the entire campaign. we have two final presidential debates during that time, including tomorrow's job hall, kind of like a job interview . both the president and mitt romney will apply for the job in person to american voters. on the eve of what could easily be billed as the rematch, both candidates will spend another day in virtual seclusion.

>> hello, everybody. hello, hello.

>> reporter: president obama briefing popping out of debate prep sunday to deliver pizzas and a surprise to supporters.

>> i wanted to call and say thank you. i'm over at the williamsburg office, and i know that you just have been working so hard for the campaign.

>> reporter: his opponent mitt romney pausing for sunday services a ever he claimed what he called a crescendo of enthusiasm for his campaign one day earlier in ohio taking aim at the president.

>> his president keeps getting smaller and smaller as he talks about big bird and so forth, and our crowds keep getting bigger and big sneer in round two tomorrow night, president obama 's surrogates are confident he'll unleash his more aggressive side and blunt romney 's recent surge.

>> i think the momentum will be slowed not just by the president's performance at the second debate, but by the economic numbers that are coming out, that demonstrates that there's been clear progress.

>> reporter: top romney advisers are convinced americans are increasingly in their corner.

>> even if he changes his style and whatever political tactic the president settles on as being in his best interest for this debate, he can't change his records or his policies.

>> reporter: and as first reported in "new york times" both campaigns are digging into each other's personal lives to get out the before, like where you shop, who you date, what you read online. all of it offers clues about how you might vote.

>> it's a fundamental change in how much campaigns know about us and how they know that they can push our buttons to make us go vote for their candidate.

>> reporter: practice, data mining , it's called, has taught the obama campaign its supporters with more than likely to eat at red lobster , shop at burlington coat factory and listen to smooth jazz . romney backers prepare to drink sam adams beer , eat at olive garden and watch college football . both the candidates will spend another day behind closed doors sparring with their practice partners. senator rob portman will be the one who is competing as barack obama for mitt romney and john kerry , the senator from massachusetts playing the role of romney for the president, and win or lose, the president, savannah, is already looking ahead to post-debate. he'll have both bill clinton and bruce springsteen campaigning on his behalf this thursday in ohio.

Source: http://video.today.msnbc.msn.com/today/49414067/

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